“From the beauty of nature’s treasure…”

Agarwood is known for its benefits in medicine, perfumery, and feng shui, as well as the intricate process of its formation. The longer the agarwood is aged, the more valuable it becomes. 

Many believe that agarwood absorbs the essence of heaven and earth, the quintessence of forests and mountains, thus protecting and bringing good fortune to those who wear it.

Agarwood is still used in daily rituals by Vietnamese people, and it is highly valued as a fragrance ingredient in perfumes, soaps, and incense, particularly in China, Taiwan, Hong Kong, and Japan.

Agarwood tree has a grayish-white appearance on the outside
Agarwood tree has a grayish-white appearance on the outside

“To the traditional craft villages of Vietnam…”

Thuy Xuan village
Thuy Xuan village

 

Located in the craft village of Thuy Xuan, Thua Thien Hue, Vietnam, during the 1980s when Agarwood became rare and sought after by many people. 

Recognizing the market potential, Thien Moc Huong was determined to seize this opportunity by expanding the production and crafting of Agarwood. They sought and collaborated with experienced artisans in larger Agarwood craft villages within the country, particularly in regions like Khanh Hoa, Quang Nam, and Quang Binh. 

“Continuing the journey of preserving and promoting Vietnamese agarwood heritage…”

After 35 years of nurturing our own dreams, along with the passion and diligence of every member of Thien Moc Huong, we officially opened our first showroom in 2015 in District 1, Ho Chi Minh City.

Up to this moment, the address 71 Nguyen Khac Nhu, Co Giang Ward, District 1, serves as our main business headquarters, where new dreams continue to flourish on our agarwood journey.

Thien Moc Huong's store
Thien Moc Huong's store

“Reaching further…”

Thien Moc Huong Partnership & Co-Operation Program

 

Although the path of development is not always strewn with roses, the Thien Moc Huong team has never ceased its relentless efforts. It is through perseverance and the trust established in the hearts of customers that Thien Moc Huong gained recognition, leading to two consecutive years, 2017-2018, as the Diamond Sponsor of the Ship for Southeast Asian and Japanese Youth Program (SSEAYP) – an international program between Southeast Asian countries and Japan.

During the program, Thien Moc Huong agarwood was selected as a gift representing Vietnam and presented to over 10 Heads of State and more than 30 international delegation leaders in various countries. Since 2017, Thien Moc Huong has officially been recognized as an International Agarwood Brand.

With the MISSION

“Efforts to bring agarwood to become a valuable product globally”

banner-about-us
banner-about-us

And VISION

“To be the best Agarwood Jewelry company in the world”

banner-tmhagarwood-3
banner-tmhagarwood-3

All for one PURPOSE

“Preserving and promoting Vietnam’s Agarwood heritage”

All for one PURPOSE

“Preserving and promoting Vietnam’s Agarwood heritage”

about-tmhagarwood-1
about-tmhagarwood-1

We understand that only the satisfied of the customers will let us stand firm until today. Many feedbacks and compliments for Thien Moc Huong are the strongest affirmation of what we have been doing and will bring to our customers.

On this path, the continuous support of millions of customers worldwide is always essential. We hope that in the years to come, the Thien Moc Huong team will continue to receive the trust and collaboration of our esteemed customers, enabling us to grow into a globally respected, innovative, and responsible brand.

With all sincerity,

THIEN MOC HUONG IN 2023

UNESCO HONORS “VIETNAMESE BRAND, GLOBAL VALUE POSITIONING”

THIEN MOC HUONG UNESCO

The year 2023 marks an important milestone in the 43-year journey of the Thien Moc Huong brand on the journey to realize the dream of internationalizing Vietnamese Agarwood. Our mission is not only to preserve and spread the unique cultural value of Vietnamese Agarwood, but also to connect with the international community. From then on, it became the International Agarwood brand – the brand representing Vietnam conquering demanding customers around the world.

We understand that only the satisfied of the customers will let us stand firm until today. Many feedbacks and compliments for Thien Moc Huong are the strongest affirmation of what we have been doing and will bring to our customers.

On this path, the continuous support of millions of customers worldwide is always essential. We hope that in the years to come, the Thien Moc Huong team will continue to receive the trust and collaboration of our esteemed customers, enabling us to grow into a globally respected, innovative, and responsible brand.

With all sincerity,

The resounding success of Thien Moc Huong in the handicraft and jewerly market has been recognized and praised by the press and the community.

To understand better the value of the Agarwood and to honour the craftsmen that have dedicated their lives to making beautiful and amazing products, our mission in life is to bring satisfaction to customers while elevating and conserving the traditional art form that Agarwood handicraft has become.