About Us

BRAND INTRODUCTION

Established in 1980 in Thuy Xuan village – Thua Thien Hue, Thien Moc Huong carries the mission of protecting traditional values, preserving the methods of making and using agarwood that have been passed down through many generations.

After more than 45 years of development, Thien Moc Huong is not only a pioneer in the natural agarwood industry but also the pride of Vietnamese people on the international feng shui product map.

With a team of 50 dedicated staff, we have been serving more than 100,000+ domestic and foreign customers, leaving our mark in more than 20+ countries around the world. Each of our agarwood products is the crystallization of traditional values, sophisticated crafting techniques are conveyed through each work.

45 +

Years of experience

20 +

Nations

200.000 +

Clients

50 +

Human Resources

PHILOSOPHY OF TRUST - FAITH - HEAR

PURE

Tinh is the fusion of traditional agarwood essence and modern crafting techniques. Each product at Thien Moc Huong is a sophisticated work, crafted from rare agarwood blocks, going through a rigorous selection process and meticulous processing.

TRUST

Trust is a firm commitment to brand reputation and service quality. We put trust first, demonstrated through professionalism, customer-centric service and creating humane values for society.

HEART

The heart is the root of every journey. We put our sincere and wholehearted heart into each product, each stage of production – so that agarwood not only has material value, but is also the crystallization of love for nature and people.

45 YEARS OF BRAND BUILDING JOURNEY

DEVELOPMENT MILESTONES

Since the 1980s, in the traditional craft village of Thuy Xuan – Thua Thien Hue, when Agarwood was still a treasure hunted everywhere, Thien Moc Huong pioneered to become one of the first establishments in Vietnam to purchase and process natural Agarwood.

With passion and aspiration to preserve the quintessence of heaven and earth, the first generations of Thien Moc Huong, together with artisans from the Central region, created the first handmade products such as agarwood incense, miniature landscapes, incense scraps, etc., laying the foundation for a journey of more than 45 years of spreading the value of Vietnamese agarwood.

Thien Moc Huong continues its journey to preserve and promote the strengths of Vietnamese Agarwood by expanding to the South for the first time with the hope of bringing Agarwood to all regions of the country. Through continuous cooperation and learning from many different partners, the team has built a market in Ho Chi Minh City and the Southern provinces.

And after 35 years of nurturing our own dream, with the passion and diligence of each member of Thien Moc Huong team, we officially established Thien Moc Huong Joint Stock Company and opened the first showroom in 2015 at 71 Nguyen Khac Nhu, Co Giang Ward, District 1, Ho Chi Minh City.

With perseverance and constant efforts, Thien Moc Huong gradually affirmed its position in the international arena. For two consecutive years 2017-2018, the brand was honored to be the Platinum Sponsor of the Ship for Southeast Asian and Japanese Youth Program (SSEAYP), where Thien Moc Huong Agarwood was chosen as a gift representing Vietnam to send to more than 10 heads of state and 30 international delegation leaders . Also since 2017, Thien Moc Huong has been officially recognized as an international Agarwood brand .

In early 2024, Thien Moc Huong officially launched a new Flagship Store in the center of Hanoi capital at 11 Kim Ma, Kim Ma ward, Ba Dinh district, Hanoi . With a classy and luxurious space, Thien Moc Huong promises to bring customers a complete experience.

With the goal of making Thien Moc Huong Agarwood become a prominent Vietnamese Handicraft Jewelry product, bringing Vietnamese quintessence to all regions of the country and the world. Thien Moc Huong is proud to affirm its No. 1 position in Agarwood in Vietnam.

PROUD ACHIEVEMENTS & awards

2017 – THE ONLY VIETNAMESE AGARWOOD BRAND GIVEN TO INTERNATIONAL HEADS OF COUNTRIES

With the persistence and prestige built over time, Thien Moc Huong has gradually reached international level. For two consecutive years 2017-2018, the brand was honored to be the Platinum Sponsor of the Ship for Southeast Asian and Japanese Youth Program (SSEAYP) , where Thien Moc Huong Agarwood was chosen as a national gift to send to more than 10 heads of state and 30 heads of international delegations .

Since 2017, Thien Moc Huong has been officially recognized as an international Agarwood brand – spreading Vietnamese quintessence across five continents.

The Ship for Southeast Asian and Japanese Youth Program (SSEAYP) is a cooperative initiative between the Government of Japan and the 10 ASEAN member countries, initiated in 1974. The program aims to promote mutual understanding, friendship and cooperation among youths from Japan and Southeast Asian countries through cultural exchange activities, thematic discussions and practical experiences aboard the Nippon Maru.

2023 – UNESCO HONORS “VIETNAMESE IDENTITY BRAND DEFINING GLOBAL VALUE”

2023 marks an important turning point in the journey of internationalizing Vietnamese Agarwood. At the forum event ” Vietnam – India Cultural and Economic Exchange ” held in New Delhi, Thien Moc Huong was honored by the Vietnam Federation of UNESCO Associations and GTTC India as “Vietnamese Identity Brand Positioning Global Value”.

The award is evaluated according to UNESCO standards, affirming Thien Moc Huong’s position as a Vietnamese Agarwood brand representing Vietnam in the international arena.

“Vietnamese Identity Brand Positioning Global Value” is an award organized by the Vietnam Federation of UNESCO Associations in collaboration with the Global Trade and Technology Council of India (GTTC India). The award is evaluated according to UNESCO standards.

Thien Moc Huong is proud to be honored by UNESCO as “Vietnamese identity brand with global value positioning”

Thien Moc Huong received the certificate of Quality Management System according to ISO 9001:2015 standard

2024 – RECEIVE ISO QUALITY MANAGEMENT CERTIFICATION

ISO 9001:2015 certification is a testament to Thien Moc Huong’s commitment to providing high quality products and services, meeting customer needs and satisfaction.

This is a worthy achievement for the continuous efforts of the Board of Directors and all employees of the company over the past time.

Genuine Thien Moc Huong STORE SYSTEM

FLAGSHIP STORE HANOI

Address: 11 Kim Ma, Kim Ma Ward, Ba Dinh District, Hanoi

STORE IN HO CHI MINH CITY

Address: 71 Nguyen Khac Nhu, Co Giang Ward, District 1, HCMC

BRAND INTRODUCTION

After more than 45 years of development, Thien Moc Huong is not only a pioneer in the natural agarwood industry but also the pride of Vietnamese people on the international feng shui product map.

With a team of 50 dedicated staff, we have been serving more than 200,000+ domestic and foreign customers, leaving our mark in more than 20+ countries around the world. Each of our agarwood products in the crystallization of traditional values, sophisticated crafting techiques arre conveyed through each work.

45 +

Years of experience

20 +

Nations

200.000 +

Clients

50 +

Human Resources

PHILOSOPHY OF TRUST – FAITH – HEART

45 YEARS OF BRAND BUILDING JOURNEY

From 1990 to 2000, the Vietnamese Agarwood industry began to develop, handcrafted Agarwood gradually became popular and famous in Asia, especially in China, Taiwan, Hong Kong. During this period, awareness of the Feng Shui, Spirituality and Health values of Agarwood increased, attracting the attention of the upper class in Vietnam.

Realizing the market potential, Thien Moc Huong is determined to expand production by cooperating with long-time artisans from agarwood villages such as Khanh Hoa, Quang Nam, Quang Binh. From there, expand the source of raw materials, expand the scale of production and create agarwood products of increasingly higher quality and diversity.

PROUD ACHIEVEMENTS & AWARDS

2017 – THE ONLY VIETNAMESE AGARWOOD BRAND GVIEN TO INTERNATIONAL HEADS OF COUNTRIES

With the persistence and prestige built over time, Thien Moc Huong has gradually reached international level. For two consecutive years 2017-2018, the brand was honored to be the Platinum Sponsor of the Ship for Southeast Asian and Japanese Youth Program (SSEAYP) , where Thien Moc Huong Agarwood was chosen as a national gift to send to more than 10 heads of state and 30 heads of international delegations .

Since 2017, Thien Moc Huong has been officially recognized as an international Agarwood brand – spreading Vietnamese quintessence across five continents.

The Ship for Southeast Asian and Japanese Youth Program (SSEAYP) is a cooperative initiative between the Government of Japan and the 10 ASEAN member countries, initiated in 1974. The program aims to promote mutual understanding, friendship and cooperation among youths from Japan and Southeast Asian countries through cultural exchange activities, thematic discussions and practical experiences aboard the Nippon Maru.

2023 – UNESCO HONORS “VIETNAMESE IDENTITY BRAND DEFINING GLOBAL VALUE”

2023 marks an important turning point in the journey of internationalizing Vietnamese Agarwood. At the forum event ” Vietnam – India Cultural and Economic Exchange ” held in New Delhi, Thien Moc Huong was honored by the Vietnam Federation of UNESCO Associations and GTTC India as “Vietnamese Identity Brand Positioning Global Value”.

The award is evaluated according to UNESCO standards, affirming Thien Moc Huong’s position as a Vietnamese Agarwood brand representing Vietnam in the international arena.

“Vietnamese Identity Brand Positioning Global Value” is an award organized by the Vietnam Federation of UNESCO Associations in collaboration with the Global Trade and Technology Council of India (GTTC India). The award is evaluated according to UNESCO standards.

Thiên Mộc Hương tự hào khi được UNESCO vinh danh “Thương hiệu bản sắc Việt Nam định vị giá trị toàn cầu

2024 – RECEIVE ISO QUALITY MANAGEMENT CERTIFICATION

ISO 9001:2015 certification is a testament to Thien Moc Huong’s commitment to providing high quality products and services, meeting customer needs and satisfaction.

This is a worthy achievement for the continuous efforts of the Board of Directors and all employees of the company over the past time.

Thiên Mộc Hương nhận chứng nhận Hệ thống quản lý chất lượng theo tiêu chuẩn ISO 9001:2015

GENUINE THIEN MOC HUONG STORE SYSTEM

FLAGSHIP STORE HANOI

Address: 11 Kim Ma, Kim Ma Ward, Ba Dinh, Hanoi

STORE IN HO CHI MINH CITY

Address: 71 Nguyen Khac Nhu, Co Giang Ward, District 1