About Us

Agarwood is known for its benefits in medicine, perfumery, and feng shui, as well as the intricate process of its formation. The longer the agarwood is aged, the more valuable it becomes. 

Many believe that agarwood absorbs the essence of heaven and earth, the quintessence of forests and mountains, thus protecting and bringing good fortune to those who wear it.

Agarwood is still used in daily rituals by Vietnamese people, and it is highly valued as a fragrance ingredient in perfumes, soaps, and incense, particularly in China, Taiwan, Hong Kong, and Japan.

Located in the craft village of Thuy Xuan, Thua Thien Hue, Vietnam, during the 1980s when Agarwood became rare and sought after by many people. 

Recognizing the market potential, Thien Moc Huong was determined to seize this opportunity by expanding the production and crafting of Agarwood. They sought and collaborated with experienced artisans in larger Agarwood craft villages within the country, particularly in regions like Khanh Hoa, Quang Nam, and Quang Binh. 

After 35 years of nurturing our own dreams, along with the passion and diligence of every member of Thien Moc Huong, we officially opened our first showroom in 2015 in District 1, Ho Chi Minh City.

Up to this moment, the address 71 Nguyen Khac Nhu, Co Giang Ward, District 1, serves as our main business headquarters, where new dreams continue to flourish on our agarwood journey.

Although the path of development is not always strewn with roses, the Thien Moc Huong team has never ceased its relentless efforts. It is through perseverance and the trust established in the hearts of customers that Thien Moc Huong gained recognition, leading to two consecutive years, 2017-2018, as the Diamond Sponsor of the Ship for Southeast Asian and Japanese Youth Program (SSEAYP) – an international program between Southeast Asian countries and Japan.

During the program, Thien Moc Huong agarwood was selected as a gift representing Vietnam and presented to over 10 Heads of State and more than 30 international delegation leaders in various countries. Since 2017, Thien Moc Huong has officially been recognized as an International Agarwood Brand.